● Flatpay UK
May 2026
London office
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A scaling business, a defined budget, and one building that fits the brief.
Eight chapters
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FTE Forecast
Total & in-office FTE
24-month view · forecast to 605 FTE
Total FTE
In-office FTE
1.3×
BDR : Sales Manager ratio
- The headcount is driven by the BDR-to-Sales-Manager ratio — at 1.3×, the highest of any Flatpay market.
- That ratio is high because of lower gross conversion in the MCC channel: more bookings, and more BDRs, are needed per signed deal.
- As we scale Sales Managers, BDR headcount grows disproportionately — which is what bends the total-FTE curve upward.
- At the end state this is roughly 200 Sales Managers and, on that ratio, roughly 250 BDRs.
Location & Market Dynamics
| Area | Grade A headline rent · £/sq ft |
|---|---|
| Mayfair, St James's | £110 – £250 |
| Marylebone | £80 – £150 |
| Victoria, Westminster | £80 – £150 |
| Knightsbridge | £80 – £150 |
| Fitzrovia | £85 – £135 |
| Prime City | £80 – £130 |
| Soho, Regent Street | £80 – £125 |
| King's Cross | £85 – £115 |
| Clerkenwell, Farringdon | £75 – £120 |
| Paddington | £70 – £110 |
| Covent Garden | £70 – £105 |
| Waterloo, Southwark, London Bridge | £60 – £100 |
| Holborn | £65 – £95 |
| Bloomsbury | £65 – £95 |
| Shoreditch | £60 – £95 |
| Vauxhall, Battersea | £65 – £85 |
| Hammersmith, White City, Olympia | £50 – £75 |
| Docklands Prime — Canary Wharf | £50 – £70 |
| Stratford & Dalston | £45 – £55 |
◆ Hammersmith, our focus area, is among the lowest-cost Grade A submarkets in inner London — while keeping a central-west location.
The Ark · Hammersmith
Available floors & units
| Floor / Unit | Size | Desks | Density | Condition |
|---|---|---|---|---|
| 8th floor (B-C) | 8,759 sq ft | 102 | 86 sqft/desk | CAT B |
| 7th floor (B-C) | 9,193 sq ft | 102 | 90 sqft/desk | CAT B |
| 6th floor (entire) | 21,539 sq ft | 250 | 86 sqft/desk | CAT A |
| 5th floor (entire) | 22,536 sq ft | 262 | 86 sqft/desk | CAT A |
All four floors above are available. The permanent options below combine the 7th, 6th and 5th floors; the 8th floor (B-C) feeds the temporary bridge space from August.
Four options · cost breakdown (all £/sqft figures per annum)
| Option | Floors | Sq ft | Desks | Headline rent £/sqft PA |
Anticipated rent £/sqft PA |
All-in £/sqft PA |
Est. rent-free months |
Effective all-in £/sqft PA · RF incl. |
Effective cost PA |
|---|---|---|---|---|---|---|---|---|---|
| A | 7th (B-C) + 6th floor | 30,732 | 352 | £47.50 | £45.00 | £81.85 | 18 | £75.10 | £2.52m |
| B | 6th floor only | 21,539 | 250 | £47.50 | £44.00 | £80.85 | 20 | £73.52 | £1.74m |
| C | 6th + 5th floor | 44,075 | 512 | £47.50 | £42.50 | £79.35 | 20 | £72.27 | £3.50m |
| D | 6th + 7th (B-C) + 8th (B-C) | 39,491 | 454 | £47.50 | £45.00 | £81.85 | 16* | £75.85* | £3.23m |
All £/sqft figures are per annum. All-in cost = anticipated rent + business rates (£22.00/sqft) + service charge (£14.85/sqft). Effective all-in applies the rent-free discount to the rent only — business rates and service charge are payable from day one — amortised over the 120-month lease. Option C meets the March 2027 plan of 374 desks. * Option D is indicative — a four-floor split demise typically attracts a smaller rent-free incentive, which raises the effective rate.
Shortlist · for comparison
| Building | Area | Sq ft | Desks | All-in £/sqft PA | Annual £ | Monthly £ |
|---|---|---|---|---|---|---|
| 5 The Square, Stockley Park | Heathrow | 18.3k | ~213 | £57.99 | £1.09m | £85k |
| Ealing Cross, 85 Uxbridge Rd | Ealing | 18.4k | ~214 | £75.56 | £1.46m | £116k |
| The Fold, 20A Stanwick Rd | Kensington | 16.9k | ~197 | £76.00 | £1.35m | £107k |
| CThe Ark — 6th + 5th | Hammersmith | 44.1k | 512 | £79.35 | £3.50m | £291k |
| BThe Ark — 6th floor only | Hammersmith | 21.5k | 250 | £80.85 | £1.74m | £145k |
| AThe Ark — 7th (B-C) + 6th | Hammersmith | 30.7k | 352 | £81.85 | £2.52m | £210k |
| DThe Ark — 6th + 7th + 8th | Hammersmith | 39.5k | 454 | £81.85 | £3.23m | £269k |
| St. Vincent House | Covent Garden | 14.6k | ~170 | £82.26 | £1.26m | £100k |
| 3 Shortlands | Hammersmith | 16.2k | ~188 | £84.45 | £1.43m | £114k |
| Building 11, Chiswick Park | Chiswick | 17.5k | ~203 | £86.09 | £1.57m | £126k |
| The Aircraft Factory | Hammersmith | 13.2k | ~153 | £89.56 | £1.25m | £98k |
| 245 Hammersmith Rd | Hammersmith | 15.0k | ~174 | £91.00 | £1.43m | £114k |
All buildings — including the four Ark options — are ranked by all-in £/sqft, lowest first. Desks for the non-Ark buildings are estimated at ~86 sq ft per desk, the same density assumption used for the Ark options.
Move-in timeline
Aug '26
Sep '26
Oct '26
Nov '26
Dec '26
Jan '27
Feb '27
Mar '27
Apr '27
Space
Desks
required
required
249
271
295
305
326
343
360
374
392
Forecast in-office desks required at month start · Option C's 512 desks covers the full plan with headroom.
Building Type
01
Dilapidations (end of lease)
£200k
Fixed cost at the end of the lease or break — whichever comes sooner.
02
Project management fees
£25–45k
PM manages the fit-out — keeps contractors on budget, on time, and scrutinises each line item to minimise costs.
03
Agency fees
£10k
Landlord covers the majority of Tally's fee; the remainder is linked to savings achieved.
04
Legal fees
£8–14k
A commercial property solicitor will be instructed to draft the lease.
05
SDLT
£300–330k
UK Stamp Duty Land Tax, payable to HMRC at lease completion. This transaction size pushes into the highest bracket; the figure falls as headline rent and rent-free improve.
06
Deposit
£700k
Deposit required to cover the Landlord's exposure to fit-out costs and Flatpay's covenant.
07
Fit-out cost
£1.0m
Non-cash expense; the fit-out cost is offset against the negotiated rent-free period.
∑
Total one-off
~£2.3m
Indicative range £2.24m–£2.30m, driven mainly by SDLT and fit-out.
Option C · total cost including one-off costs
| Cost line | Basis | Annual | Over 10 years |
|---|---|---|---|
| Occupancy cost — excl. one-off | Effective all-in £74.54/sqft PA × 44,075 sqft | £3.29m | £32.85m |
| One-off costs — amortised | £571k (dilapidations, PM, agency, legal, SDLT) ÷ 10 years | £57k | £571k |
| Total cost — incl. amortised one-off | Occupancy + amortised one-off | £3.34m | £33.42m |
Fit-out — £1.0m
Funded by the negotiated rent-free period rather than paid as separate cash, so it is not a line item above. Absorbing it reduces the net rent-free from 20 to ~13.6 months, which raises the effective rate from £72.27 to £74.54/sqft — the figure used in the occupancy line above.
Deposit — £700k
Paid as cash at lease completion but refundable at lease end, so it is excluded from the 10-year cost above. Upfront cash at completion is therefore ~£1.07m (SDLT, deposit, PM, agency and legal fees).
Commute
◆ The Ark at 41 minutes matches the current office commute — six of the seven options land within a 38–45 minute band. Only Stockley Park, at 57 minutes, materially worsens the journey.
Calculated from Personio home postcodes for 183 office-based employees; 70 Field Sales staff excluded as they work in regional territories and do not commute to the office.
Calculated from Personio home postcodes for 183 office-based employees; 70 Field Sales staff excluded as they work in regional territories and do not commute to the office.